988

Blending tradition and modernity through design

Blending tradition and modernity through design

Client

NYC Suicide Hotline

Location

New York, NY

Year

2026

Credits

Agency: Malone Creative Group


Writer: Love Malone


Art: Alexander Zavala

Info

After a string of calls to 911 that brought police officers untrained in handling mental health crisis, NYC Health approached us at MCG to create a campaign that differentiated 988 from other city services. The opportunity to take the creative lead on this project was electrifying, but nerve racking.

Key Art

I led the design and production of the assets for DOOH, OOH, and Print. These are mockups and examples

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