AT&T

AT&T asked us to make a campaign that would build brand love with Gen Z. While we could have tried to sell the network’s speed or price points to Gen Z, we knew that wouldn’t be what makes people fall in love. Weighing consumer and market insights, we decided that the most effective way to break through to our target was by showing them that AT&T is here to support them in their journey, recognizing who they are and where they come from, rather than telling them who they should be. My team’s fully integrated campaign won 2nd place at the AAF NSAC District 10 competition.