AT&T
Client
AT&T
Location
Austin, Texas
Year
2025
Credits
AD: Alexander Zavala
AD/Animation: Claire Hartemink
AD: Nora Sharaf
AD/Social: Andrea Parades
AD: Piper Ogletree
AD: Anh Tran
CW: Ryan Fenton
CW: Nicholas Baumann
CW: Fatima Vega
Info
AT&T asked us to make a campaign that would build brand love with Gen Z. While we could have tried to sell the network’s speed or price points to Gen Z, we knew that wouldn’t be what makes people fall in love. Weighing consumer and market insights, we decided that the most effective way to break through to our target was by showing them that AT&T is here to support them in their journey, recognizing who they are and where they come from, rather than telling them who they should be. My team’s fully integrated campaign won 2nd place at the AAF NSAC District 10 competition.
My Role
Of many creatives, my biggest contribution was the production of our 60 second TV spot. Despite not being CD, I definitely stepped into a leadership role amongst my peers.
OOH
Static and animated messages meant to highlight the small wins of Gen Z and encourage them to celebrate these moments.
Interactive
Through pop up events and DOOH, we will encourage people to submit their small wins through our QR code for the chance to get public "Shout Out" during special media buys.
