First Generation Mexican-Americans
Throughout my life, I’ve always heard stories from my father, uncles, and aunt about growing up in Mexico City. Hearing these stories for years made me fall in love with a place I’ve never actually been to. I wanted to leverage these stories to craft a tourism campaign that would encourage people to visit Mexico City. Not to visit the grand sights, but to visit the local places they’ve heard about for decades.
This campaign is currently being Renovated
In the meantime, stay and take a look at some early art direction samples.
In The Making
Here are some behind the scenes photos of early concept development and executions.
