Women’s elite Rugby
*
Women’s elite Rugby *
Women’s Elite Rugby is the first professional women’s rugby league in the U.S. As 2025 is their inaugural season, these teams do need an introduction.
But WER isn’t just another sports league. It’s a legion of fighters – relentless by nature, brutal in practice, and always gunning for the next battle.
So, how does one introduce an army?
Through a show of force, naturally.
Art Director: Alexander Zavala
Copywriter: Reese Reitmeyer
*The women in these ads would be by those on the teams. Given that this is their first season, we developed these AI renders as placeholders for the real atheletes.
OOH
We’ll place these OOH posters in the teams’ home cities, generating new die-hard fans simply by showing Chicagoans, San Franciscans, etc. what they’re missing out on if they don’t tune in.